作者:admin时间:2016-03-22 00:00:00
In the modern era, LCD advertising content can be produced by technology into a dynamic communications medium, it can instantly convey information, the information can be immediately replaced. For LCD advertising machine, its good or bad determine its deployment brings effectiveness. In order to allow more businesses to maximize the effectiveness of advertising, the China Film Digital technology we put together five tips LCD advertising machine deployment, we want to help.
First: the location corresponding to the corresponding content placement
Content decide on the venue. As we all know, in advertising, location is the key to reach consumers, so before deciding LCD advertising placement, it is necessary to understand the content displayed on the screen.
For example, the product of the audience are students, that LCD advertising machine should be placed in the student apartments, student places frequented; if the show is the weather and traffic, it can be placed near the entrance; positioning if the product is with the public conduct interactive, it would ensure that the LCD advertising screen can touch. So before deploying LCD advertising machine, the first goal of developing a good plan, consider the audience when and where they need this information, based on these to determine their placement point.
The second: to ensure that all content can be easily accessed
As consumers, we all want to be able to easily receive the information they need. So even the largest and most intelligent screen if installed on a high ceiling will not attract people's attention. The installations are generally slightly higher in screen or to the eye level providers. If consumers can not simply read or interact with advertising, that do business before efforts are useless.
Content is user access to interactive performance is very important. If the enterprise using interactive advertising, it should take into account the public's habits. Holley Connaught Technology Interactive advertising will have a strong and intelligent system features interactive applications, to provide users with a one-stop digital service experience.
Third: positioned in the flow of people and more regions
For high-traffic area LCD advertising machine is the most appropriate as this. The secret though we all know, but there are some people at the time of deployment LCD advertising ignore this simple trick. So when deployed to take into account not only aesthetic installation, but also the flow of people choose crowded places, otherwise you will not receive a good return on investment.
To make the audience see more advertising push information, it should deploy in the area people often gather. For example: the elevator waiting area, cafe, reception, lounges, lobbies.
Fourth: to select the desired size LCD advertising machine
Most people would think that the advertising function of the size of the big screen to the user a good experience, in fact, this is wrong, you want to determine the size of the screen according to the actual installation environment can not be blind pursuit of large size, In fact, often small size can bring good experience.
In some environments, a small monitor to display a single message list may be much more efficient than the content of a plurality of large-screen display area. You can monitor in a small cubicle, a library, cafeteria and even stall sent targeted advertisements and announcements.
Fifth: in conjunction with mobile phones allowed intelligent personal
Now that the liquid crystal advertising machine is deployed, can be considered in conjunction with mobile phones, make it more intelligent personal, not in front of the screen allows users to also have access to the information they need.
Businesses can build the playlist information for smartphones and tablets, so that the viewer can just grab an RSS feed or go online to see related announcement. You can even build a fast application, a shortcut to the audience kept up to date.